We built the platform that runs 500+ restaurant brands. Then we gave it a workforce.
First, a unified system for menus, orders, drivers, and payments across every delivery marketplace. Then an AI agent layer that reconciles 10,000 marketplace settlement reports every week — and eliminated the manual reviews that came with them.
Fragmented kitchens, unified into one system.
BackHouse Brands provides centralized cloud kitchen solutions that let restaurants run multiple virtual brands efficiently across multiple delivery marketplaces.
THE 8800 partnered as the product development team behind the platform — one system to manage every brand and every marketplace from a single kitchen.
Restaurants were juggling multiple virtual brands across numerous delivery marketplaces — fragmented menus, fragmented orders, fragmented payouts, and complexity that grew with every new channel.
Unified multi-brand management
One platform to publish and manage every virtual brand — menus created once and synced in real time across Uber Eats, DoorDash, Grubhub, and more, for consistency on every channel.
Streamlined order operations
Centralized order processing with real-time driver dispatch and ETA tracking — full delivery visibility from the kitchen to the doorstep, across dine-in, delivery, and digital.
Payments and reporting, consolidated
Unified payments and real-time sales reporting across every delivery channel, with daily, weekly, and monthly performance summaries delivered automatically.
24/7 monitoring and support
Round-the-clock order monitoring from virtual brand onboarding through delivery — a consistent customer experience at every step, every day.
500+ restaurant brands. Thousands of orders. One system.
The platform powers over 500 restaurant brands nationwide, handling thousands of orders daily — streamlining operations, reaching new customers, and delivering consistently across every channel, every single day.
and more
We built the platform. Then we made it think.
10,000 reconciliations a week. Zero of them manual.
The platform solved the systems problem. Scale created an accounting one — and it arrived by email, every week, in twenty different formats.
Every restaurant. Every marketplace. Every week.
Every marketplace settles differently — different report formats, different fee structures, different adjustment logic. Across the BackHouse network, that meant roughly 10,000 settlement reports landing every single week.
Each one needed a human to open it and read it line by line against the platform's order records — catching missing orders, wrong commissions, and unexplained adjustments. Whatever slipped through was revenue that quietly leaked.
Forward the email. The agent does the rest.
Reconciliation now starts with a forward. Marketplace settlement emails route straight to the agent, which parses every format, reconciles every line against the platform's own order and payment records, and — when a discrepancy surfaces — automatically raises a ticket with the marketplace.
Finance sees the exceptions, not the pile.
Email-forward ingestion
Settlement reports from every marketplace route directly to the agent.
Auto-parse every format
Each marketplace's structure, fees, and adjustments extracted and normalized.
Line-by-line reconciliation
Every line checked against the platform's own order and payment records.
Auto-ticket on discrepancy
Mismatches raised with the marketplace automatically — and tracked to resolution.
The agent closes the loop. Every reconciliation is logged, every discrepancy is tracked to resolution, and every action is recorded to accounting — a complete audit trail, without a single manual review.
Intelligence across the full restaurant lifecycle.
Reconciliation proved the model. From there, we designed task-specific agents into every operationally heavy corner of the business — each one monitoring, deciding, and acting inside the platform.
Menu Genie
Continuous margin analysis across categories and competitors. Price changes and bundles recommended by AI, ready for approval — high-margin items surfaced automatically, and every change pushed to every marketplace with a full audit log.
Order Ops Agent
Detects prep-time bottlenecks and delivery risk in real time. Throttles intake and rebalances kitchen load automatically, posts live alerts and chat updates to the team, and syncs statuses back to the POS without manual entry.
Finance Spinner
Extends reconciliation into recovery. Detects platform disputes and payout anomalies, files disputes and pursues recovery within approved limits, summarizes recovered revenue, and logs every action to accounting.
Onboarding Master
Validates catalogs and menus against every marketplace's rules, builds setups and syncs menus across channels, and confirms status to stakeholders automatically — so new brands start selling sooner.
Website Genie
Identifies SEO opportunities and direct-demand gaps, generates direct-order sites and landing pages, and keeps menus and pricing in sync — building direct order channels that bypass marketplace commissions.
Monitoring & QA agents
A layer above the suite — agents whose only job is to check the work of the others, verifying output quality and surfacing exceptions before anything reaches a customer or a marketplace.
Four agent types. One operating layer.
Every agent in the BackHouse system is assembled from the same four building blocks — configured around restaurant operations, connected to the platform we already built, and measured on business outcomes.
Analysis
Settlement parsing, dispute and anomaly detection, prep-time and bottleneck signals, margin and demand patterns, SEO and direct-demand gaps
Transactional
Line-by-line reconciliation, dispute filing and recovery, price changes and bundle creation, intake throttling and load rebalancing, marketplace setups, site generation
Communication
Real-time team alerts and chat updates, recovery summaries and exception alerts, setup confirmations, launch and performance updates
System updates
POS sync, menu sync across marketplaces, ticket status tracking, accounting logs, record maintenance across every channel
- Reconciliation Agent
- Menu Genie
- Order Ops Agent
- Finance Spinner
- Onboarding Master
- Website Genie · Monitoring & QA
- DoorDash · Uber Eats · Grubhub
- POS systems
- Ad and listing platforms
- Accounting and billing
- Email and chat
- The BackHouse platform itself
- Per-restaurant SOPs
- Brand-specific rules
- Approval thresholds
- Escalation paths
- Reporting cadence
- Outcome targets
Every agent runs inside a runbook. The architecture stays the same. The domain knowledge is what changes — and that is always where we start.
Every order makes the next decision smarter.
Because the agents run on the platform THE 8800 built, they have native access to BackHouse's full operational context — every menu, every order, every payout, every settlement line. Any partner can build an agent. Only the partner who built the system underneath can give it complete sight.
Autonomous where it's safe. Human where it matters.
The agents cannot modify commissions, payouts, or waive-offs without admin approval. Pricing, refunds, and customer-facing actions require sign-off above set limits. Low-confidence cases route to human review, every action is logged with a rollback path, and permissions stay least-privilege by role.
The details, answered.
A reconciliation agent that processes roughly 10,000 marketplace settlement reports weekly — parsing every format, reconciling line by line, and auto-raising tickets on discrepancies — plus a suite of task-specific agents: Menu Genie for pricing and bundles, Order Ops Agent for kitchen load and delivery flow, Finance Spinner for dispute recovery, Onboarding Master for marketplace setup, and Website Genie for direct-order sites.
Settlement emails from each marketplace are forwarded to the agent, which parses the report regardless of format, reconciles every line against the platform's own order and payment records, and automatically opens a ticket with the marketplace when a discrepancy is found. What used to be 10,000 manual reviews a week now runs without human effort — finance sees only the exceptions.
Within guardrails. The agents cannot modify commissions, payouts, or waive-offs without admin approval; pricing, refunds, and customer-facing actions require sign-off above set thresholds; low-confidence cases route to human review; and every read, decision, and action is logged with a full audit trail and rollback path.
We built the unified platform that lets 50+ restaurant brands run multiple virtual brands across Uber Eats, DoorDash, Grubhub, and other marketplaces — centralizing menus, orders, driver dispatch, payments, and reporting. We then extended that platform with an AI agent layer that automates the operational work the systems alone couldn't remove.
Because we built the platform underneath it. The agents have native access to BackHouse's full operational context — every order, menu, payout, and settlement line — which is why the intelligence compounds rather than sitting alongside the system.
Building AI-native operations
for your industry?
If your teams coordinate complex work across disconnected systems and human judgment is the bottleneck, we can design and build the agent layer that removes it. We've done this in solar sales, digital advertising operations, food tech reconciliation, and mining workforce management. The architecture stays the same — the domain knowledge is what changes.
